Homeowners face a myriad of challenges when managing their home. There are over 90 million homeowners who rely on outside service companies to get countless jobs and tasks done. Homeowners today need to ensure their homes look and run efficiently. Everything from plowing snow, cutting grass, cutting tree’s, cleaning pools, cleaning chimney’s, fixing stuff, the list goes on and on. The challenge for homeowners is that simply technology has not caught up to the highly mobile work force, creating gaps in communication, scheduling, payment, management, and transparency. The end result is a breakdown between the homeowner and service provider experience. 

Service Providers, face a myriad of challenges to build, manage, and grow their business. Service providers focus on four key things: Time, Money, Simplicity and Mobility. Service providers need to maximize their time so they can make money. They do not have the time or interest to purchase “desk top software” sit in an office, they are on the go, working jobs, trying to collect money, dealing with customers, and at the same time grow their business. They need more than just “field management software” or placing yard signs and flyers. Service providers do not want to be told where to go, what to do or what prices to accept from a third-party app’s. Service providers also face technology challenges building and maintaining a website, capturing opportunities in real time, providing their customers with timely information. The Gaps are an over-reliance on “lead generation and market play apps” have left the industry unsatisfied, underserved, and overpromised.